Mobile Music Calendar?

Blackalicious Playing at the Independent (San Francisco) 2004

Blackalicious Playing at the Independent (San Francisco) 2004

How is it that at this point in time, we still don’t have a universal source for picking a live music show on our phones? We have Urbanspoon and Yelp to pick a restaurant, and fandango to pick a movie – but nothing readily accessible in every urban market to choose live music. The mobile device is the perfect delivery tool for this as it already has a catelog of music and a gps locator to tell you where the music venues near you are. This should allow you to choose a show based on an informed decision without searching multiple sources.

Partially, I know why this hasn’t occurred yet. It’s difficult to make money from live music promotion – and I say this for low profile bands (which are really the only ones that you’d need to hear to know what they sound like). Therefore, there is limited time bands and promoters want to spend updating content for these sites. They’d be more than willing and able to do this if they thought there was a critical mass of people on these sites or mobile apps. So I guess partially it’s a chicken and egg situation. Get the audience to encourage self-post by bands and promoters. Get the band and promoter info to get the audience.

My friend Dave Bonillas has started a site that has a mobile version (not a mobile app yet) that incorporates audio (hear the band before you choose to go), visual (see where they’re playing), and ticketing (potential revenue). The only thing they don’t have yet is a lot of visitors. Check out – and you’d be surprised how large the catelog of bands, and show info the site has.   He had another site, Live2nite that tried to capitalize on this – tourvolume is a better name…

Now we just need critical mass.


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