The mobile coupon market is getting more and more saturated w/ sites like Groupon and Living Social offering their “deal of the day” sites via email and mobile pings. I have been a member of both from what was a good combination of timing for businesses to offer deals (as the economy continues to sag) and marketing (facebook and urbanspoon ads drew me in). Groupon claims to have 50,000 people signed up to receive the daily deal in Seattle and has been around a little longer. Living Social has been around for a shorter period of time, but has also built a substantial email list. The deals for both seem pretty stellar with many businesses offering 50% or more, yet, I have not purchased one. Just haven’t been interested in one.
The mobile component is pretty effectively delivered to me via email, and I generally delete them without opening. I downloaded and accessed the living social mobile app for my iphone as I read that the company had done great things with previous social networking facebook app for books. This was a short lived app as I was pinged with a message in homescreen giving me the deal of the day. The only other things that notify me this way (purposefully intrusive) are texts and reminders I’ve set for myself.
This seems too assumptive to me and resulted in the lowering of my opinion of them. This lowering of opinion has nothing to do with content – I’ve actually been more enticed by its offers than Groupon’s.