Living Social / Groupon, good via mobile, but annoying…

The mobile coupon market is getting more and more saturated w/ sites like Groupon and Living Social offering their “deal of the day” sites via email and mobile pings.  I have been a member of both from what was a good combination of timing for businesses to offer deals (as the economy continues to sag) and marketing (facebook and urbanspoon ads drew me in).  Groupon claims to have 50,000 people signed up to receive the daily deal in Seattle and has been around a little longer.  Living Social has been around for a shorter period of time, but has also built a substantial email list.  The deals for both seem pretty stellar with many businesses offering 50% or more, yet, I have not purchased one.  Just haven’t been interested in one.

The mobile component is pretty effectively delivered to me via email, and I generally delete them without opening.  I downloaded and accessed the living social mobile app for my iphone as I read that the company had done great things with previous social networking facebook app for books.  This was a short lived app as I was pinged with a message in homescreen giving me the deal of the day.  The only other things that notify me this way (purposefully intrusive) are texts and reminders I’ve set for myself.

Living Social's iphone App Interface

This seems too assumptive to me and resulted in the lowering of my opinion of them.  This lowering of opinion has nothing to do with content – I’ve actually been more enticed by its offers than Groupon’s.

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5 thoughts on “Living Social / Groupon, good via mobile, but annoying…

  1. Alyssa Mathews February 22, 2010 at 10:46 pm Reply

    Hey- Thanks for introducing LivingSocial to your members. I’m sorry you found our iphone application intrusive, but happy to hear you like our deals! I’ll pass on your concerns to the team.

    Thanks for LivingSocial!

    Best,
    Alyssa

    • seattlekungfoolery February 22, 2010 at 11:26 pm Reply

      Wow, Alyssa, that was very fast commenting on my very uninfluential blog. Did you use Radian 6 to find my post, or was that another analytics tool? I’m in a grad school program at UW: http://www.washington.mcdm.edu – and I would love to know what you used to find me. It’s intense!

  2. peterlux February 23, 2010 at 2:48 am Reply

    I’m signed up for Groupon as well (haven’t tried LivingSocial), but like you I haven’t taken advantage of any of the offers.

    I’m wondering if the mobile experience is different than the email experience.

    After all, mobile in theory gives the opportunity to target offers based on location. (Though, I guess if there’s just a daily offer, you could do the same by email if you ask subscribers their email address.)

    Would you be more likely to use the coupons if instead of a daily offer they’d be more relevant to your location?

  3. James February 23, 2010 at 4:44 am Reply

    Interesting point Peter, perhaps I would be more inclined to use one if they are location based. Most of the “coupon” apps are geo-targeted to your current location, so I guess this would just be a combo of these “deal of the day” sites and the location based coupon app. I think it was just more interesting mobile-y in that one decided to ping me and one did not.

  4. Amy Rainey February 23, 2010 at 5:00 am Reply

    Your post about Groupon and Living Social reminded me of a Mashable article I read earlier today about MixMobi, an application provider that lets you create graphical mobile coupons and send them out via SMS, email or social media. Then you can track analytics on the coupons.

    http://mashable.com/2010/02/22/mixmobi/

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