I have never done this, therefore, I have never won
COM 597: Mobile Technology and Communication – Week 2 Post:
I have been a smart phone user for about 6 months and in that time my text message usage has definitely gone down. Previously as a blackberry user I would send around 300 text messages per month, now I am down to around 60. Partially this is due to the fact that I am no longer running a business that required more immediate communication with partners and employees, however, I think the bigger issue is my level of connectivity to social networks. With smartphones I’m constantly checking in on my various social networks as a way to communicate with friends and co-workers. Based on some of the discussions we’ve had in class my own personal experience might be pretty common as it relates to text message marketing communications (eg. those radio ad for TGI Fridays that says, “text ____ to ____ and receive _____ from TGI Fridays).
In all honesty, I was not generally the person who would respond/act upon this type of marketing. However, thinking about overall mobile user trends and the growing prevelance of smart phone usage, it seems that text messaging as a way to mobilize for brands is not sustainable. Instant Messaging on mobile phones will only exacerbate this as people flock to more private forms of communication on their phones (like facebook and unlike twitter).
Tagged: MCDM Com 597, Mobile Media, Mobile Media Classes